Cross Market Your Way to Larger Profits & Recession Proof Your Company

For women owned companies, it's been either feast or famine due to the downward spiral of the economy.  If you are one of the unlucky companies who've lost clients and are struggling with covering your overhead and paying yourself a salary, you can turn things around by cross marketing. 

Cross-marketing at its essence is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others' existing client base.  It's a no cost or low cost way to build awareness of your company.

Before you approach a company to discuss cross marketing, have a firm idea in mind on how you would like to proceed and compensation for referrals.  I recommend using special business holidays to build joint promotional campaigns.  It allows you to build a publicity campaign to capitalize on your cross marketing activities
I found a quirky site, www.BrownieLocks.com, which lists fun and innovative business holidays.  Did you know that April is International Customer Loyalty Month? Or, that April 7 -- 11 is National Networking Week?  You can use the site to build a 12 month cross marketing campaign with two or more complementary companies.   Shape your products and services around the holidays to create a demand for them.  Most importantly, send out joint press releases to get more bang for your marketing efforts.

The sky is the limit when it comes to cross marketing using special business holidays.  Team up to give online and offline special events, offer discounts, record podcasts, blog, develop videos and more based around the holidays that relate to your businesses.  Send out a joint monthly tip e-newsletter with special offers provided by your power partners to promote your cross marketing activities.   The goal is to keep your business in front of each other's clients without using the hard sell.

Examples of great cross marketing teams include:

1. Business coach, publicist, advertising consultant, copywriter, marketing consultant, and a sales coach.

2. Podcasting consultant, web designer, video consultant, blogging consultant, and an e-business consultant.

3. Real estate agent, mortgage broker, organizer, home stager, welcome wagon, and an insurance agent.

With the economy going downhill more and more each day, it's time for business and professional women to take a proactive stance to keep their doors open by cross marketing to reach warm prospects and close more sales.  Helen Keller said it best.  "Alone we can do so little, together we can do so much." 

Why beat the bushes to find new clients when you can partner to service the client base of complementary companies?  Start recession proofing your company today.

Product

WomenPartner International is a cross marketing organization for women who want to fast track their company sales to the million dollar range by leveraging the client base of complimentary companies. The focus of WomenPartner International is helping business and professional women expand their client base into all of the major metropolitan counties in their state.  Membership opportunities are available for WomenPartner International's state chapters.

Jerrilynn conducts small group partnering workshops for 10 - 12 business and professional women who want to leverage the client base of complimentary women owned companies. Why beat the bushes to find new clients and learn new skills when you can partner to service the client base of complimentary companies whose owners possess the skills you need to move your business ideas forward?

Bio

Jerrilynn B. Thomas is the founder of WomenPartner International.  Jerrilynn is the woman other women call to help them implement their business goals and move their marketing plan forward. She isn't a business coach or marketing plan strategist. She is a business partner matchmaker. 

Contact Information

Website: http://www.womenpartner.com/

E-mail: jerrilynnbthomas@ivwcc.org

Phone: (229) 471-4625