Are you spending hours on social networking sites, sending out monthly newsletters, and cold pitching but coming up short on prospective clients?
Then it's time to change the way you market.
Take a look around at your business space. Imagine that it's a popular mall that generates a lot of foot traffic filled with other businesses who offer well defined products and services related to yours but not in competition with your company. Make a list of the businesses you see sharing mall space and customers with you. Then approach them to discuss forging a cross marketing relationship.
Cross-marketing is one of the smartest ways to partner. At its essence, cross marketing is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others' existing client base. It's the synergistic affect from pooling of resources to work together towards a common goal that makes partnering so effective. It reduces duplication of effort and helps ensure that the appropriate level of resources are available. The savings in time, money and expertise can then be reinvested into other projects.
Dynamic Cross Marketing Teams
Real Estate Professionals - Realtor, Mortgage broker, Closing attorney, Title company, Termite company, Home inspector, Home stager, Welcome wagon, Home insurance company, Security company.
Business Gurus - Podcasting consultant, Referral generation coach, Sales closing consultant, Branding consultant, Networking coach, Email marketing consultant, Affiliate marketing consultant, e-Book development consultant, Web copy consultant, video development consultant.
Personal Development - Diet coach, Fitness consultant, Skin care consultant, Image consultant, Wardrobe consultant, Body wrap clinic, Massage therapist, Hair stylist, Manicurist, Cosmetic dentist.
Put on your thinking cap and create your perfect cross marketing team.
Jerrilynn B. Thomas is the founder of WomenPartner International. Jerrilynn is the woman other women call to help them implement their business goals and move their marketing plan forward. She isn't a business coach or marketing plan strategist. She is a business partner matchmaker.
To learn more about Jerrilynn B. Thomas and her products, click here!