A press release is a brief document generally 1 to 2 double-spaced, typewritten.

A well written press release can gain increased visibility -- and sometimes credibility for your business.

Have you ever wondered why some companies get mentioned frequently? Why a particular business owner was profiled? Or why the newspaper never calls you? Most of the time it's a matter of media relations. Someone has effectively persuaded a journalist to portray his or her company, product,or service in a positive light. Big corporations have an entire department dedicated to this task or they have the resources to out-source the task to public relations firms. As a small business owner or entrepreneur, you too can get recognition. Public relations can help you increase you or your company's visibility in the community and generate higher awareness for you and/or your company's news, and even assist in recruiting. Unlike advertising, media relations deals with the editorial side of the press. And unlike advertising, media relations is not something that you pay to put in the paper or get on the radio. Information is reported as news, based upon what the media feels is of importance to its audience.

What Is News?

The key to getting media coverage is to properly format and organize the information contained in your press release and come up with a newsworthy "angle" that makes it exciting or interesting to the editor.

An editor will usually consider several factors when he or she receives the press release:

Consequence: Does the information have any importance to the prospective reading, listening, or viewing public? Is it something the audience would pay to know? 

Interest: Is the information unusual or entertaining? Does it have any human interest?

Timeliness: Is the material current? If it isn't, does it shed a new light on an old story? 

 Proximity: For most public relations people seeking to connect with the media, a local angle is often the only way to do it. 

Prominence. Events and people of prominence frequently make the news. The problem, of course, is that your company president many not be as prominent to the media as he or she is to you.

If your story contains at lease one of the above elements, it most likely will be viewed as news by media professionals.

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Bio

Robbie Motter wears many hats, she is a Marketing/PR consultant, Certified National Speaker/Seminar Leader and writer. She also serves as the NAFE Western & Mid Atlantic Regional Coordinator. NAFE is the largest global business network.

She was in Corporate America for many years before becoming an Entrepreneur and owning her own business. She is divorced and the mother of 3 all whom are now grown and married with families of their own.

Contact Information

Website: www.rmotter.com
E-mail: rmotter@aol.com
Phone:888-244-4420