If you want your inbox to go from empty to full of promise, treat your dating profile like an ad and you'll stand out from the competition.  As an award-winning ad writer with over 20 years experience, I know these techniques work wonders. Apply them and you could go from being one of many to being the “one”.

Target, target, target
Don't cast a wide net and try to attract everyone. Instead, craft your profile to attract precisely the kind of mate you want. Make who you are and what you want very clear. Targeting is a technique used by all good advertisers concerned with efficiency and results.

Look appealing to your target
Want a partner who loves the outdoors? Post a photo of yourself taken in a beautiful spot outside. Enjoy the finer things? Dress up and take a picture with poise. It might not catch the eye of someone who likes hot dogs and ball games but it will attract someone who also likes the good life. Good ads have visual clues to attract the desired target.

Write a compelling headline
Great ads have attention-grabbing headlines. So apply an attention grabber to the first line of your profile. You don't have to be clever but do say something that gives your target reason to read on. It can be topical. It can put forth your best feature. It can play on the name of the dating site. Whatever it is, make it engaging.

Craft a real message
All advertising – including your own – needs substance. You can be clever and charming all you want but be sure every word speaks volumes about you. I read a profile by a woman who compared her life to the summer breaks she had as a kid. The metaphor was clever. It also spoke volumes about her happiness and creativity. It had substance.

Promote your benefits
Brands passionately and persuasively advertise what makes them better than the competition. Your profile has to do the same. What makes you special? How would someone's life improve with you in it? What sets you apart?  Promote yourself!

Stay fresh
A good brand stays contemporary and never looks tired. This too is important in online dating. It's smart to stay on a site for months at time until you find the right one. It's even a good to post your profile on several sites. But, stay fresh and change your photo and profile regularly. A profile on a site, like a product on a shelf, needs to be dusted off every once in awhile.

Proofread
Most ads are checked for spelling and grammar. Your profile should be too. Spelling mistakes are like walking out with a stain on your clothes. No one notices the clothes, just the stain. So make sure your profile is not marred by typos and poor grammar.

Product

Trysweettalk.com is one of the only profile writing services in North America to apply subtle but highly-effective ad techniques to online dating profiles so that they actually have a chance to stand out and get replies (the objective of all good advertising).

Through a fun, easy questionnaire, Kate gains insight into your personality and stays true to it.  With her marketing perspective, she determines and highlights your most compelling traits, taking into account the site you're on and the competition that's out there. Her genius is in making that first sentence irresistible to any reader – compelling them to stay engaged from start to finish.
 
Check out her dating profile samples and see how effective ad writing can be.

Bio

Kate is an award-winning ad writer with 20 years' experience. She's also founder of trysweettalk.com, one of the only profile writing services in North America to apply subtle but effective marketing techniques to every profile. A real person with integrity, Kate has a talent for bringing out the best in people.

Contact information

Website: www.trysweettalk.com
E-mail:  kate@trysweettalk.com