Your dating profile competes with millions of others. So make it stand out by copying techniques used by successful advertisers.  After all, a good ad is designed to get noticed and get replies.  As an award-winning ad writer with over 20 years experience, I suggest you apply these highly effective techniques to your profile. In no time, your inbox could go from empty to full of promise.

What's the offer?
Good ads are clear about what they have to offer. You need to be too. Promote your best traits and make it clear just how much better someone's life will be with you in it.

Are you magically delicious?
Are you delicious or magically delicious? Let people know what makes you extra special. After all, each of us has unique traits that go beyond clichés, such as “loves to laugh”.

Enhance your message
Ads often use visual cues to attract their ideal buyer. You can do this too. If you love animals, post a photo of you with your pet. Or, if you love cycling, post a photo of you on your bike.

Packaging matters
Don't take a picture of yourself with a cell phone. It doesn't project quality. Also, don't post a photo of yourself next to someone (presumably an ex) whose body has been torn off.

Does your profile need fine print?
Write an honest profile. Don't fudge your age, weight, height or any aspect of your personality even a little. Avoid being a disappointment to someone else and, ultimately, to yourself.

Don't hard sell
Ever see ads that drive a point so aggressively, they turn you off?  Avoid this mistake on your profile by keeping it just long enough to catch attention but short enough to keep it.

Where's the beef?
Be sure your profile has substance. Don't waste space with empty cleverness or, worse, with: want to know, ask. Instead say something and give people reason to contact you.

Stay fresh
Sometimes it takes awhile to find the one. In that case, update your photos and profile every few months so that you don't look too familiar and get overlooked.

Meet Kate Houston